Chloe needed Blossom.

Little Chloe was a healthy baby until her mum began to wean her. As she was introduced to the usual family foods she became poorly.

Soon Chloe developed itchy, sore eczema; she became wheezy and distressed; most alarmingly, her lips became swollen.

After many visits to A&E and her GP, Chloe's mum had the right instinct and, with advice from Allergy UK, had her tested for allergy. It emerged that she had a cows' milk allergy.

 We aim through Blossom that allergy will be more swiftly diagnosed (or even prevented through pre-natal advice) so the effects and suffering of allergy can be reduced.